2024 Early Childhood Education Survey and Assessment in Northeast Reading
During the fall of 2024, United Way of Berks County conducted a door-to door survey in Northeast Reading, PA. The goal of the survey was to gather input from residents about their aspirations for the community and the activities they want for their children. This feedback will help the Early Childhood Education (ECE) team tailor programs to better meet the needs of families and to ensure children have meaningful experiences during their critical developmental years. Recognizing the large population of Spanish-speaking families in Reading, United Way conducted the ECE survey in both English and Spanish. Outreach efforts were concentrated around the 11th & Pike Park and the Northeast Branch of the Reading Public Library.
The survey is a collaboration between United Way of Berks County, REACH, Penn State College of Medicine, Reading Public Library and Harwood Institute for Public Innovation. We invite you to download the full report or scroll down for highlights.
Resources for Parents and Caregivers
Make Learning Fun Videos
Make learning fun with simple activities you can do anywhere with household and outdoor items you already have on hand. Explore our fun learning experiences and discover the many things you can do to help your child develop and get ready for school.
Fun at the Reading Public Library Northeast Branch
The Northeast Branch of the Reading Public Library has a full calendar of events and programs that are free and open to the public. Visit the link below to find the full calendar of events for each month.
Report Highlights
Why Early Childhood Education (ECE)?
80% of a child’s brain develops in the first 3 years.
The number of words a child learns during their first 3 years is key to preparing them for school and developing their language skills.
90% of a child’s brain forms during the first 5 years – before they enter kindergarten!
2024 Survey Snapshot
The team piloted the survey at the 13th & Union Elementary School open house and canvassed nearly every home in the target area, reaching over 1,300 households. Cards with QR codes were also shared with individuals, allowing families to complete the survey online.
Households completing the survey received a $10 Weis gift card, along with resources highlighting early childhood facts, library activities, and PA 211.
Key Takeaways
When choosing a community for their children, parents consistently prioritize:
- Safety as the top concern, with over 90% of respondents identifying it as a key factor.
- Community activities (50% overall).
- Access to nearby parks (around 44%) as an important feature.
Additional desired attributes include:
- Neighborhood watch programs
- Swimming pools
- Proximity to family
- More park activities
- Affordable extracurriculars like swimming, gymnastics, and dance